Silverback Tea Company at the 6th African Tea Convention & Exhibition
The 6th African Tea Convention and Exhibition, held from October 9 to 11, 2024, at the Kigali Conference and Exhibition Village, brought together global tea industry leaders under the theme “Harmony in the Cup: Promoting Tea for People and the Planet.” The event provided an invaluable platform for discussions on sustainability, innovation, and market trends shaping the future of the tea industry. Silverback Tea Company was honored to participate in this prestigious gathering, showcasing our commitment to excellence and sustainable tea practices.
Silverback Tea Company proudly had key representatives attending this landmark event, including:
Mr. Alan Mwangi, General Manager of Gisovu Tea Company, Mr. Bikramjeet Singh Gill, Manager of Rugabano Tea Company Pvt Ltd, Mr. Anjan Roy, General Manager of Pfunda Tea Company, Mr. Veerendra Rawat, Senior General Manager at Sorwathe Tea Factory, Mr. Nzeki Samuel Munyao, CEO of Silverback Tea Company, Mrs. Muque Mugisha, Gender and Administration A.M. at Silverback Tea Company.
Our team actively engaged with industry experts, researchers, and innovators, discussing the challenges of production versus consumption, market fluctuations, and sustainability initiatives that define the global tea landscape.
Innovation in Tea Leaf Transport
At the convention, Mr. Duncan Page, Director of The Wood Foundation Africa in Kigali, presented a session on ‘Innovative Leaf Transport Solutions to Reduce Energy Use.’ He highlighted the implementation of ropeway systems, an innovative solution aimed at reducing energy consumption and improving efficiency in tea transport—an essential step toward sustainable tea production.
Supporting Smallholders for a Sustainable Future
Dr. David Knopp, Director of Africa at The Wood Foundation and Director at Silverback Tea Company, took the stage to discuss ‘De-risking Your Supply-Chain,’ emphasizing the critical role of smallholder farmers in securing the future of tea production. His insights shed light on the vulnerabilities of smallholders and how industry-wide support can create a more resilient supply chain.
Addressing Industry Challenges
Silverback Tea Company’s Chairman, Mr. Rudra Chatterjee, led a key presentation on “The Next Decade – Addressing the Challenges Faced by Pressures on Volumes and Quality.” His discussion underscored the importance of industry collaboration in navigating market challenges and ensuring the growth and sustainability of the tea sector.
Gisovu Tea Company Wins Best PD Tea Award
A proud moment for Silverback Tea – Gisovu Tea Company was recognized as the factory that produced the best PD (Pekoe Dust) in the Black CTC Manufacture tea class competition at ATCE2024. PD is a highly refined tea grade known for its thick liquors and rich aroma, making this award a true testament to our commitment to quality.
ATCE2024 Gala Dinner
In collaboration with Sorwathe Tea Factory, Silverback Tea Company proudly sponsored the Gala Dinner at the #ATCE2024. The evening was a grand celebration of tea, fostering connections among industry players while appreciating the journey of tea from leaf to cup. It was a night filled with elegance, insightful conversations, and a shared passion for tea.
The 6th African Tea Convention and Exhibition was a powerful reminder of the collective strength of the global tea community. As we move forward, Silverback Tea Company remains committed to sustainable practices, industry collaboration, and delivering the finest Rwandan teas to the world. Here’s to a future of innovation, quality, and sustainability in every cup!
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